ABOUT US 

Our Sefalana 

 

Sefalana has grown into a trusted household name in Botswana through establishing itself as one of the country’s leading businesses in the Fast-Moving Consumer Goods (FMCG) sector. Our headquarters are located in Gaborone, Botswana and our primary focus is on the core FMCG business. The Group however remains well diversified, with a strong, reliable presence in manufacturing of nutritious cereal meals, UHT milk and soaps and detergents. 

 

Our Group also has a significant property portfolio across the Region along with 3 motor dealerships (MAN, TATA and Honda).

 

This diversification has facilitated significant growth in our business and has allowed Sefalana to accomplish the following, significant milestones:

  • growth from just 6 stores in one country to a total of 74 stores across 3 countries
  • employment of over 3 400 individuals from a mere 233 in 1974, making Sefalana an employer of choice in each territory that it has a significant presence
  • extension of manufacturing operations to include a wide range of products as we pride ourselves on feeding our Nation.
 BRAND TRANSITION 
 
The light blue (of the Botswana flag) recognises our roots as a true Botswana company, with the majority shareholding in the hands of our people.
 
The dark blue symbolises the precious commodity of water and the life it sustains
 
The orange represents the African sun that nurtures life and brings forth warmth, happiness and optimism at the heart of our Group and our brand.