OUR VALUES CHARTER 
At Sefalana we pride ourselves on conducting business responsibly. This is critical to our success as a Group. We place considerable focus on social, ethical and environmental matters so that we bring value to all of our stakeholders, in particular to our valued customers and Shareholders. We take full responsibility for our actions and carefully consider the impact our choices have on others, continuously ensuring our ethics and values are integrated into our business policies, practices, plans and generally everything we do.
Over the years, we have grown the Sefalana brand through regional expansion, encompassing distinctive territories and cultures. This has heightened our motivation to foster our values and promote the achievement of these through educating both our internal and external stakeholders in all regions in which we operate.  

Our values are our guiding principles, derived from our passion and commitment to the way we conduct business. These have resonated throughout our various business sectors and have formed the foundation on which we work and conduct ourselves, as we strive to live and achieve our mission:

To be the leading Brand of Choice for our Customers, Employees and Capital.
 VALUES 
BOTHO
Being respectful, having humility towards others and conducting one's self in a dignified manner.
ACCOUNTABILITY
Accepting responsibility for our own and our team's actions and decisions towards our stakeholders.
RESPONSIBILITY
Securing and sustaining the future of Sefalana and the countries in which we operate; by actively taking part in acts of social responsibility and enviromental considerations
INTEGRITY
Doing what is right at all times
TRANSPARENCY
Allowing interactive communication and open access to information.
COMMITMENT
Devotion, adherence as well as loyalty to the organisation and its mandate. It is a reciprocal exchange between Sefalana and its stakeholders. The willingness to give one's time and energy consistently.
INNOVATION
Actively seeking and sharing solutions and creating ideas towards growing Sefalana
EXCELLENCE
Exceeding expectations