CORPORATE SOCIAL RESPONSIBILITY 
Our CSR activities are driven by our Group Strategy which focuses on the following underlying themes which define the way in which we operate:

 

 

 

1. Our people - the lifeline of our business...

 

 

We believe that having the right people in our team is the difference between success and failure. Our competitive advantage lies within our people who deliver our strategy and maintain strong relationships with our customers, suppliers and stakeholders. Through a rigorous and careful selection process, we ensure that the right people join the Group and remain a key part of the Sefalana family, where comprehensive training and skills development is provided throughout their career with us. This creates a motivated and ambitious team, who work diligently to achieve our mission of being the leading brand of choice for our customers, employees and capital.

 

 

 

2. Our Wealth Distribution - how we add value... 

 

Every company within Sefalana contributes towards the overall CSR activities of the Group and giving a part of our wealth back to society. Our FMCG businesses in Botswana and Namibia are the largest contributor to Group revenue and profit. The scale of this business permits us to leverage our purchasing power as well as maximise process and cost efficiencies.

 

We protect our reputation, which holds our wealth, through our efforts to be a good corporate citizen. We remain steadfast in ensuring compliance with all applicable laws and regulations. Our trade is fair and transparent, giving the business community a long term partner that can be trusted and held in good faith. We are proud of the reputation we have built over the last 45 years and this is vitally important for our continued success both across Botswana and the wider Region.

 

 

3. Our Community - giving back....

 

 

By operating responsibly, we not only promote and secure the future of our business but extend these rewards to benefit the communities in which we operate. We achieve this through providing our customers with good quality, safe and affordable products in a shopping environment that suits their liking and lifestyle; instore and online.

 

 

4. Our environment....

 

Masses of cardboard boxes and paper are used and discarded on a daily basis in our retail and manufacturing operations. In our efforts to give back to our environment, we recycle the majority of our waste, allowing it to be converted into toilet tissue and related products.