On 1 November 2016, Sefalana entered the Lesotho market through a takeover of the country’s largest distribution and logistics company, TFS Wholesalers, Distribution and Logistics in Maseru. The acquisition provided us with the opportunity to achieve a strong presence in the market in a short space of time, making Sefalana a market leader in the country. In order to meet the growing market demand, an additional warehouse was secured in 2017 and in 2018 we opened our doors to the largest liquor wholesale in the country.
Through understanding the needs of the local population and developing the Sefalana brand name in Lesotho, we gained the trust of small retailers and business owners. This allowed us to further expand operations and we opened a new cash and carry store and liquor wholesale in Maputsoe in 2018.
Our stores offer an extensive range of products and services, making us a house-hold name over the last five years. Understanding local buying trends and customer spending patterns has allowed us to maintain our title of the largest retailer in the country.
During the year no new stores were opened as we focused on maintaining current operational levels and providing a safe environment for our staff and customers. We used the quiet, lockdown periods to renovate our stores and increase parking space, providing ample social distancing for our customers as well as a rejuvenated look and feel to our stores.